My photo
Pune, India
I'm not here at all. Consumed by the demands of life, Lost in the swirls of doom. I am a shadow that had dissapeared. All that is left is an echo, not all can hear. Curiouser and Curiouser it gets!

Wednesday, September 15, 2010


We all have fantasies as kids. Not big dreams that one follows all her life. I'm talking about those small, little things that most of us grow out of, or forget or replace with more practical and often mundane things in life...

When I was a kid I always wished to ride a dog.
That was till I was told that at my age, Horses and Men were the only things worth riding ;)
Rode a Yak at 13 though :P

I remember the days when I would be up by 6 in the morning, tuning my tambora for riyaz
Now I am bleary eyed at 8, barely make to the class by 9
Besides, my friends throw things at me when I sing.

I used to think that holding hands and feeling the togetherness is what keeps a relationship going
That was before speed dial #2 on my cell became THE companion for two full years
Now we have all our major conversations on the phone, after we have met for the day  :P

When internet connectivity from home was a novelty,
I would stay awake the whole night, chatting up strangers
Now I avoid talking to half the people I meet in a day

My brother and I were mates for life, I thought
Now we meet once a year, for a week, tops
We can still chat the night away (except that he hates cell phones :P)

There were friends who I thought would be the desi versions of my bridesmaids some day
When we cross paths now, I look the other way
From some, I still receive wedding invitations and baby pictures in the mail :)
(super cute baby pictures, I might add)

I would look out the window, see a stranger and wonder how his life was connected to mine
well, I still do that sometimes,
I guess some things never change.....

And thank god for that :) :) :)

Monday, September 6, 2010

Coffee Conversations and Marketing

What was born in early April as an aspiration of the students of the Marketing batch, culminated in “Coffee Conversations and Marketing” the Marketing seminar held at Symbiosis Institute of International Business on the 27th of August 2010, in association with IAMAI (Internet and mobile association of India).  Revolving around the concept of moving towards a stimulated, conversational, form of marketing from the traditional, broadcasting mediums, the day-long event aimed to understand the importance of new age mediums of Marketing communication and their implications on Marketing as we know it.

The day started with Mr Debashish Mitra, Director, Sales & Marketing, Mercedes-Benz India highlighting the importance of a 360 degree approach to marketing, especially in the luxury products segment. 

The favourite of the audience was Mr Kiruba Shankar, CEO Business Blogging, who won over the hearts of the audience with his exuberance and enthusiasm. His experiences about the importance of digital communication and social networking as tools of marketing  had the students alive with a will to do the same . 
Also speaking on the occasion was Mr. Purnendu Kumar, Associate Vice President, Technopak who enlightened the students about challenges faced by organised retail. He gave rare insights on the ways in which unorganised retail can pose a threat to organised retail and the learning to be derived from it.

 The last speaker for the day was Mr. Rajiv Dingra, Founder & CEO, WATConsult. This 25 year old CEO, struck quite a chord with the students with his light hearted but practical talk about niche blogging and the era digital of Marketing.
The lecture series was followed post lunch by a panel discussion on “The changing trends in marketing: will the old tricks still work”.  Vishal Sharma CEO, ithink Labs and Ratan K K, founder associate, Gutsgo e-marketing joined Mr. Dhingra and Mr. Shankar for the panel discussion moderated by Mr. Prithwiraj Ghorpade. A jam packed auditorium was witness to the witty and rich churning of ideas that followed. The panel threw light on the importance of accountability in Marketing, and the increasing reach of digital media for communication.
The event was organised by the students of Marketing, 09-11 batch under the able guidance of Ms. Adya Sharma, Faculty SIIB, who also proposed the vote of thanks. The attendees included students from Symbiosis Institute of International Business, SCMHRD and SCIT besides members of faculty and invited guests from across Pune.
The sponsors and associates for the event were WATblog.com: online media partner, St Laurn suites: Hospitality partner, Dare2Compete: Official B School partner, Mytra: Merchandise Partner and Thought Labs: Software Partner.

Friday, May 14, 2010


I remember watching the trailers for the movie "Kaal" and being awed. Not to see SRK or the story line, (I have to say that the movie sucked to the core) but to see the king of the jungle in all his splendour.
I remembered the roar of the lone Tiger from the nearby zoo that woke me up as a kid.
I remembered my English teacher Mrs Ratna Bannerjee teach me the only 24 lines in the world that have been able to do any justice to the beauty of this stately beast.
There really is no point trying to describe what I felt. Just watch a tiger walk alone in the middle of jungle, not a care in the world, owning the world (Visit You tube now!) and you'll know why exactly Wordsworth uses the line "Dare frame thy fearful symmetry?" to end his poem.
For the only 24 lines worthy of a Tiger, read on...................
TIGER ( by William Wordsworth)
TIGER, tiger, burning bright
In the forests of the night,
What immortal hand or eye
Could frame thy fearful symmetry?

In what distant deeps or skies
Burnt the fire of thine eyes?
On what wings dare he aspire?
What the hand dare seize the fire?

And what shoulder and what art
Could twist the sinews of thy heart?
And when thy heart began to beat,
What dread hand and what dread feet?

What the hammer? what the chain?
In what furnace was thy brain?
What the anvil? What dread grasp
Dare its deadly terrors clasp?

When the stars threw down their spears,
And water'd heaven with their tears,
Did He smile His work to see?
Did He who made the lamb make thee?

Tiger, tiger, burning bright
In the forests of the night,
What immortal hand or eye
Dare frame thy fearful symmetry?

P.S: No matter how many times I read these lines, they always give me the goosebumps. not out of fear, but sheer respect for the king of the jungle. Its a pity there are only 1141 of them left in the world. Do your bit to save the Tiger. Respect the perfection of the maker... "Did He smile His work to see? "

Wednesday, May 5, 2010

Maul the malls

City : Jaipur
Location : Office
Day : Friday
Time : 4:30 pm

Characters : Summer Intern (Suvarna) and Process Associate( a local guy from jaipur, lets call him Saurabh)

Suvarna: The weekend finally! Saurabh, are there any good places to see in Jaipur?
Saurabh : Sure there are! Catch a bus to 22 Godaam. go to crystal palace. Best way to spend teh weekend in Jaipur.
Suvarna: Crystal palace.. sounds good. who built it?
Saurabh : I've no idea.
Suvarna : What kind a place is it? Can I explore it on my own? Or will I need a guide? Is it near Hawa Mahal or the City Palace or Jantar Mantar?
Saurabh: No!!! Its a mall. Lifestyle, CCD, Inox, Mc Donald's sab milega.. Poora dinn nikal jaataa hai
Suvarna : !&&*#$???

What time are we living in? In city like Jaipur known for its heritage sites, visitors are packed off to malls. Welcome to generation Z, a whole bunch of kids who have grown up too fast, earn way too much than they need, do the work the do not love, to earn money and buy stuff they do not need. My MBA in marketing suddenly makes me feel like spiderman. I gives me the power to sell, to commercialise life itself at the risk of corroding society as we know it.

With great power comes great responsibility. And I thought it would be fun to be spidey!!!