My photo
Pune, India
I'm not here at all. Consumed by the demands of life, Lost in the swirls of doom. I am a shadow that had dissapeared. All that is left is an echo, not all can hear. Curiouser and Curiouser it gets!

Wednesday, September 15, 2010


We all have fantasies as kids. Not big dreams that one follows all her life. I'm talking about those small, little things that most of us grow out of, or forget or replace with more practical and often mundane things in life...

When I was a kid I always wished to ride a dog.
That was till I was told that at my age, Horses and Men were the only things worth riding ;)
Rode a Yak at 13 though :P

I remember the days when I would be up by 6 in the morning, tuning my tambora for riyaz
Now I am bleary eyed at 8, barely make to the class by 9
Besides, my friends throw things at me when I sing.

I used to think that holding hands and feeling the togetherness is what keeps a relationship going
That was before speed dial #2 on my cell became THE companion for two full years
Now we have all our major conversations on the phone, after we have met for the day  :P

When internet connectivity from home was a novelty,
I would stay awake the whole night, chatting up strangers
Now I avoid talking to half the people I meet in a day

My brother and I were mates for life, I thought
Now we meet once a year, for a week, tops
We can still chat the night away (except that he hates cell phones :P)

There were friends who I thought would be the desi versions of my bridesmaids some day
When we cross paths now, I look the other way
From some, I still receive wedding invitations and baby pictures in the mail :)
(super cute baby pictures, I might add)

I would look out the window, see a stranger and wonder how his life was connected to mine
well, I still do that sometimes,
I guess some things never change.....

And thank god for that :) :) :)

Monday, September 6, 2010

Coffee Conversations and Marketing

What was born in early April as an aspiration of the students of the Marketing batch, culminated in “Coffee Conversations and Marketing” the Marketing seminar held at Symbiosis Institute of International Business on the 27th of August 2010, in association with IAMAI (Internet and mobile association of India).  Revolving around the concept of moving towards a stimulated, conversational, form of marketing from the traditional, broadcasting mediums, the day-long event aimed to understand the importance of new age mediums of Marketing communication and their implications on Marketing as we know it.

The day started with Mr Debashish Mitra, Director, Sales & Marketing, Mercedes-Benz India highlighting the importance of a 360 degree approach to marketing, especially in the luxury products segment. 

The favourite of the audience was Mr Kiruba Shankar, CEO Business Blogging, who won over the hearts of the audience with his exuberance and enthusiasm. His experiences about the importance of digital communication and social networking as tools of marketing  had the students alive with a will to do the same . 
Also speaking on the occasion was Mr. Purnendu Kumar, Associate Vice President, Technopak who enlightened the students about challenges faced by organised retail. He gave rare insights on the ways in which unorganised retail can pose a threat to organised retail and the learning to be derived from it.

 The last speaker for the day was Mr. Rajiv Dingra, Founder & CEO, WATConsult. This 25 year old CEO, struck quite a chord with the students with his light hearted but practical talk about niche blogging and the era digital of Marketing.
The lecture series was followed post lunch by a panel discussion on “The changing trends in marketing: will the old tricks still work”.  Vishal Sharma CEO, ithink Labs and Ratan K K, founder associate, Gutsgo e-marketing joined Mr. Dhingra and Mr. Shankar for the panel discussion moderated by Mr. Prithwiraj Ghorpade. A jam packed auditorium was witness to the witty and rich churning of ideas that followed. The panel threw light on the importance of accountability in Marketing, and the increasing reach of digital media for communication.
The event was organised by the students of Marketing, 09-11 batch under the able guidance of Ms. Adya Sharma, Faculty SIIB, who also proposed the vote of thanks. The attendees included students from Symbiosis Institute of International Business, SCMHRD and SCIT besides members of faculty and invited guests from across Pune.
The sponsors and associates for the event were WATblog.com: online media partner, St Laurn suites: Hospitality partner, Dare2Compete: Official B School partner, Mytra: Merchandise Partner and Thought Labs: Software Partner.